200%+ Conversion Improvement HVAC – General
How We Helped:
Focused efforts on increasing bids to the performing targeting such as devices, ad timings, locations and demographics.
Client Goals:
Cost Per Lead Between $34-$55
Cost Per Acquisition Between $100-$175
Results:
Cost Per Lead: $28.37
Cost Per Acquisition: $169.91
Let’s Work Together for Development
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Campaign Review
By pushing bids into the performing targeting, we were able to almost double the conversions by mid-quarter. Resulting in a large number of high quality phone calls. By continuing to focus on the best targeting and traffic, we will be able to further reduce CPA and get more conversions.
Quick Stats
Impressions: 47,999
Clicks:527
Conversion Rate: 16.70%
Conversions: 88
With a strong commitment to achieving synergies amounting to approximately 1% of sales within the third year post-merger, our team played a crucial role in providing a comprehensive road map for this endeavor. Leveraging the expertise of our seasoned retail professionals
One significant aspect of the transformation involved the consolidation of the IT organizations of both companies. Prior to the merger, these IT departments had underperformed and lacked prior experience.
HVAC
- MINIMUM BUDGET – $2000
- ESTIMATE CPA RANGE – $100-175
- EST LEADS FOR MIN BUDGET – 12-20
- REMARKETING ELIGIBLE – Yes
- RECOMMENDED OFFER – % or $ New Customer Discount
- WHAT YOU NEED TO KNOW – Lead handling in this niche is hit or miss, they may need lead handling training
