Metal Roofing Case Study – GEO-TARGETING: Texas

49% Increase in New Business Conversions

How We Helped: 

We optimized the campaign for desktop devices, reworked the ad messaging, and improved the user experience and buyer journeys.

Client Goals:

Cost Per Lead Between $15-$33
Cost Per Acquisition Between $75-$150

Results:

Cost Per Lead: $6.68
Cost Per Acquisition: $56.61
Campaign Review
By optimizing for desktop devices, we ensured the ads would drive an high volume of phone call and form submission leads. To accomplish this, we monitored the desktop conversion rate and applied bid adjustments as needed. We also applied ad extensions to increase visibility on the search results page.

Quick Stats

Impressions: 27,110

Clicks:1,135

Conversion Rate: 11.81%

Conversions: 134

Services Used:
  • PPC, Paid Media
STRENGTH IN NUMBERS

Business impact

$75-$150

CPA (Cost Per Acquisition)

$6.68

CPC (Cost Per Click)

4.19%

CTR ( Click Through Rate)

7.2/10

Quality Score

64.45%

% Top Impression Share

76.46%

Impression Share

Terms We Use

CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.

CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.

CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE

IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.

QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:

  • YOUR CLICK-THROUGH RATE (CTR).
  • THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
  • LANDING PAGE QUALITY AND RELEVANCE.
  • THE RELEVANCE OF YOUR AD TEXT.
  • YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
Metal Roofing
  • MINIMUM BUDGET - $2000
  • ESTIMATE CPA RANGE - $15-$33
  • EST LEADS FOR MIN BUDGET - 7-13
  • REMARKETING ELIGIBLE - Yes
  • RECOMMENDED OFFER - New Customer Discount, BOGO
  • WHAT YOU NEED TO KNOW - May Need Lead Coaching