Metal Roofs Case Study – GEO-TARGETING: PA, MI, IN, IL
42% Increase in Conversions
Roofing
How We Helped:
Client Goals:
Results:
Campaign Review
Quick Stats
Impressions: 30,062
Clicks:1,194
Conversion Rate: 26%
Conversions: 309
Services Used:
- PPC, Paid Media
STRENGTH IN NUMBERS
Business impact
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CTR ( Click Through Rate)
Quality Score
% Top Impression Share
Impression Share
Terms We Use
CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.
CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.
CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE
IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.
QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:
- YOUR CLICK-THROUGH RATE (CTR).
- THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
- LANDING PAGE QUALITY AND RELEVANCE.
- THE RELEVANCE OF YOUR AD TEXT.
- YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
- MINIMUM BUDGET - $2,000
- ESTIMATE CPA RANGE - $75-150
- EST LEADS FOR MIN BUDGET - 14-26
- REMARKETING ELIGIBLE - Yes
- RECOMMENDED OFFER - Free Inspection, New Gutters w/ Purchase, 0% Financing
- WHAT YOU NEED TO KNOW - Roofer's lead handling skills are typically not the best and they may need coaching