Plumbing Sewer Case Study GEO-TARGETING: Cincinnati Area, OH

-34% Lead Cost Reduction

Plumbing

How We Helped: 

High-converting, custom landing page. Tightly-structured search campaign that converts at 32%.

Client Goals:

Cost Per Lead Between $21-$48
Cost Per Acquisition Between $100-$190

Results:

Cost Per Lead: $25.30
Cost Per Acquisition: $30.60
Campaign Review
Tightly-structured ad groups featuring ads that addressed each service offering and pain point experienced by the customer, matched with a highly-relevant landing page that reinforced the end client’s unique selling proposition and position within the targeted market have proved highly effective for this client’s campaign.

Quick Stats

Impressions: 18912

Clicks:487

Conversion Rate: 37%

Conversions: 43

Services Used:
  • PPC, SEO
STRENGTH IN NUMBERS

Business impact

$25.30

CPA (Cost Per Acquisition)

$30.60

CPC (Cost Per Click)

2.5%

CTR ( Click Through Rate)

5.8/10

Quality Score

61%

% Top Impression Share

47%

Impression Share

Terms We Use

CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.

CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.

CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE

IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.

QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:

  • YOUR CLICK-THROUGH RATE (CTR).
  • THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
  • LANDING PAGE QUALITY AND RELEVANCE.
  • THE RELEVANCE OF YOUR AD TEXT.
  • YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
Plumbing
  • MINIMUM BUDGET - $2000
  • ESTIMATE CPA RANGE - $100-$190
  • EST LEADS FOR MIN BUDGET - 15-32
  • REMARKETING ELIGIBLE - Yes