Roofing – Residential/Commercial Case Study GEO-TARGETING: Spartanburg, SC

92% Higher Conversion Rates

Roofing

How We Helped: 

Optimized Ad targeting and scheduling. Tightened the parameters for audience targeting and segmentation. Eliminated all low-intent keywords that were dragging down full campaign performance.

Client Goals:

Cost Per Lead Between $25-47
Cost Per Acquisition Between $75-$150

Results:

Cost Per Lead: $11.32
Cost Per Acquisition: $99.72
Campaign Review
We applied automated rules based on ad schedule performance to optimize bids for the best performing times of day, devices and locations. We maximized the available budget within an expensive niche by pairing this with tightly targeted ad groups with highly relevant ad copy. And were able to bring CPAs in an expensive niche advertising in a highly competitive location.

Quick Stats

Impressions: 21,583

Clicks:467

Conversion Rate: 11%

Conversions: 53

Services Used:
  • PPC, SEO, Paid Social Media
STRENGTH IN NUMBERS

Business impact

$99.72

CPA (Cost Per Acquisition)

$11.32

CPC (Cost Per Click)

3%

CTR ( Click Through Rate)

6/10

Quality Score

75%

% Top Impression Share

58%

Impression Share

Terms We Use

CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.

CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.

CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE

IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.

QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:

  • YOUR CLICK-THROUGH RATE (CTR).
  • THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
  • LANDING PAGE QUALITY AND RELEVANCE.
  • THE RELEVANCE OF YOUR AD TEXT.
  • YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
Roofing
  • MINIMUM BUDGET - $1000
  • ESTIMATE CPA RANGE - $75-$150
  • EST LEADS FOR MIN BUDGET - 7-13
  • REMARKETING ELIGIBLE - Yes
  • RECOMMENDED OFFER - Free Inspection, 0% Financing
  • WHAT YOU NEED TO KNOW - Client’s typically need lead handling coaching