Solar Panels Case Study – GEO-TARGETING: England, United Kingdom

112% Increase In Closed Deals

Solar Panels

How We Helped: 

Campaigns are built and focused on People who are looking for a solar solution such as Solar installation, its related services, Batteries, Vehicle charger, and PV system.

Client Goals:

Cost Per Lead Between £12-62
Cost Per Acquisition Between £44-240

Results:

Cost Per Lead: £1
Cost Per Acquisition: £9.14
Campaign Review
We built a campaign in 4 categories. The first two campaigns are set for people looking for a solar solution for residential and commercial purposes. The next campaign is set for people looking for specific solar purchases such E vehicle chargers, Batteries, or PV systems. The last campaign we started as a brand campaign. All these campaigns are performing well. The campaigns are performing so well in terms of conversions that we are ready to start Remarketing campaigns in just 60 days.

Quick Stats

Impressions: 35904

Clicks:35904

Conversion Rate: 9.05%

Conversions: 208

Services Used:
  • PPC, Paid Media
STRENGTH IN NUMBERS

Business impact

£9.14

CPA (Cost Per Acquisition)

£1

CPC (Cost Per Click)

5.53%

CTR ( Click Through Rate)

5.02/10

Quality Score

%20.9

% Top Impression Share

70.7%

Impression Share

Terms We Use

CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.

CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.

CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE

IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.

QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:

  • YOUR CLICK-THROUGH RATE (CTR).
  • THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
  • LANDING PAGE QUALITY AND RELEVANCE.
  • THE RELEVANCE OF YOUR AD TEXT.
  • YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
Solar Panels
  • MINIMUM BUDGET - £2000
  • ESTIMATE CPA RANGE - £44-240
  • EST LEADS FOR MIN BUDGET - 4-23
  • REMARKETING ELIGIBLE - Yes
  • RECOMMENDED OFFER - Get a free audit & Quote/Estimate OR No Interest, No Payment for XX Month (if they offer payment plan)
  • WHAT YOU NEED TO KNOW - Can be VERY high competition in some locations, can often see seasonal fluctuation