Solar Panels Case Study – GEO-TARGETING: IL, FL, NE, GA, IA

58% Lead Increase

Solar Panels

How We Helped: 

Continuous efforts on campaign management by focusing on top performing keywords with a focused bidding strategy. We segmented campaigns via location for better bid optimizations to focus on driving the best CPA

Client Goals:

Cost Per Lead Between $40
Cost Per Acquisition Between $240

Results:

Cost Per Lead: $18.73
Cost Per Acquisition: $150
Campaign Review
After taking over a poor performing account, we focused our efforts on eliminating non-performing keywords and adjusting bids on devices, locations and schedule to focus efforts on the best performing traffic. Pairing this with segmenting campaigns by location, we were able to increase conversions by more than 300% while also increasing clicks and impressions.

Quick Stats

Impressions: 5,359

Clicks:104

Conversion Rate: 12.50%

Conversions: 13

Services Used:
  • PPC, Paid Media Services
STRENGTH IN NUMBERS

Business impact

$150

CPA (Cost Per Acquisition)

$18.73

CPC (Cost Per Click)

1.94%

CTR ( Click Through Rate)

4/10

Quality Score

50%

% Top Impression Share

Impression Share

Terms We Use

CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.

CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.

CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE

IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.

QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:

  • YOUR CLICK-THROUGH RATE (CTR).
  • THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
  • LANDING PAGE QUALITY AND RELEVANCE.
  • THE RELEVANCE OF YOUR AD TEXT.
  • YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
Solar - General
  • MINIMUM BUDGET - $2000
  • ESTIMATE CPA RANGE - $44-$240
  • EST LEADS FOR MIN BUDGET - 4-23
  • REMARKETING ELIGIBLE - Yes
  • RECOMMENDED OFFER - Free Audit and Quote/Estimate or No Interest
  • WHAT YOU NEED TO KNOW - Can be very high competition with seasonal fluctuations