Content & PR

Content marketing services can position your brand front and center so you can reach and convert your target audience.

Our approach

Is It Time for a New Content Marketing Strategy?

Content marketing evolves rapidly, yet many businesses take a generic, static approach to creating content. Oftentimes, they create content for the sake of creating content only to discover that the content doesn’t meaningfully contribute to their goals. This approach won’t cut it. Instead, you need a customized, focused content marketing strategy that’s positioned to achieve tangible, measurable results.

If you’re facing any of the following content marketing challenges, it might be time to rework your strategy:

You’re having trouble cutting through the noise to reach your target audience.

You’re falling behind on your revenue goals.

You’re unsure how to create content that resonates with your audience members and motivates them to act.

Your business isn’t taking a diversified, multiplatform approach to content marketing, so you’re missing out on touchpoints with prospects.

how it work?

Win With a Strategic Approach to Content Marketing

Become a Trusted Authority in Your Category

An effective content marketing strategy can strengthen your reputation in your industry. Through strategic content creation and distribution, you can become a trusted voice that people seek out when they want to educate themselves. In turn, when they’re looking for the products or services you offer, you’ll be the first resource they think of.

Speak to Audience Members as Individuals

In today’s digital climate, personalization is incredibly powerful. The brands that speak to consumers as individuals, with their own unique desires and concerns, will be able to hold people’s attention and nurture them.

Get Wins Everywhere

When a content marketing strategy is aligned with your business goals, every move you make with content will help move the needle toward your overall success. You will craft content that generates more traffic — traffic that swirls around your webpages and lands on those all-important calls to action. You will nurture the most important leads, turning them from casual visitors into loyal followers or buyers. With a tailored, robust strategy, one win leads to another.

Elevate Your ROI

When you’re able to peer into the mechanics of your content and amplify your highest-performing elements, you can gain a greater level of control over your impact. Analyze what’s working, cut out the drag, and streamline and strengthen your approach. This is what will unlock new levels of ROI across your entire digital marketing strategy.

Leveraging Content to Grow Your Business

Creating a content marketing strategy that works toward your business goals can be a complex endeavour. We live in a fast-paced digital world, and knowing anything for sure can feel impossible.

Building a customized content strategy is the way forward. At V&L Growth, we understand how to do this because we’ve been there. We’ve been at the forefront of digital transformations and the challenges of multi platform storytelling. We will come alongside you to navigate the complexities of content marketing.

Content’s Power Is Growing

The content marketing industry is worth an estimated $600 billion.

Quantifying ROI Is Challenging

Connecting content marketing to ROI and sales is a key challenge for 34% of companies.

Digital Fatigue Is Growing

47% of people are suffering from digital fatigue and want to be doing less online.

How We Help You Get Results

Based on your individual needs, we’ll create a fully customized plan to help you boost your content marketing results through tailored blog content services.

The following deliverables are common components of an effective blog content strategy:

Content marketing strategy and consulting

By learning about your business and your goals, we can offer you a tailored experience as we help you craft a content marketing strategy. This holistic strategy is the fertile ground from which your blog can grow in line with your objectives.

Content audit

Gain power over your blog by knowing exactly how it’s doing. We will conduct a rigorous content audit, pinpointing the moments of success, as well as the lags and gaps. Our content audit will help you to make decisions now so you can put your brand in a brighter spotlight tomorrow.

Keyword Research

Part of a successful, measurable blog content strategy involves optimizing your entire blog for search. We will help you conduct keyword research, uncovering the words and phrases that people care about and the ones that will earn you the most traction in search results.

Pillar blog posts

Leverage long-form pillar blog posts as the foundation of your blog strategy. Thanks to our batching approach to blog content creation, we can create strong, optimized, comprehensive pillars and then use those robust insights to craft additional cluster blog posts to further engage your audience, enhance your SEO results, and position you as a thought leader in your space.

Bolgs, Articles, News

What kinds of stories will you tell? How will your voice sound? We’ll guide you in creating pieces that are educational, engaging, curiosity-building, and competitive.

See More And Ask Questions With Us!

Tap Into Customized Content Marketing Services to Boost Your Results

Discovery & Brainstorm

Our team will have an introductory discovery call with you to ensure that our vision for the project is in line with your goals. We will discuss your design preferences, project requirements, and address any other questions pertaining to your project.

Our team will use this collaborative time to discuss user experience, design solutions, and brainstorm ways to make the site stand out among its competition.

Design & Development

A mockup of each unique page template will be created. Additional mockups can be requested if necessary and the proper adjustments will be made to the project scope. Once the design is complete, there will be a design meeting to present the concept and address any immediate concerns or questions.

Once approved, there will be an internal handoff meeting to ensure a collaborative effort and confirm that all aspects of the design are understood.

Reviw & Launch

To ensure that the project is up to our standards, there will be an internal review process in which several members of the team test and scrutinize the site’s code base. Any necessary adjustments will be made so that the site can then be handed off for final client review.

With final approval, the process of launching the site can begin. After completion, our team will schedule a call to train your team on website functionality.

Is this you?

Creative & Quality Design

Thorough Consultation

We make it a priority to learn about our client’s needs, likes, dislikes, and any ideas they may have for the website before crafting a blueprint for development.

Capturing the Vision

After an initial consultation, our team goes to the drawing board and creates several distinctive design concepts provide different vibes based on your wants.

Conversion Considerations

We build professional websites that engage people. We incorporate clear paths for users to take to ensure they convert for your business.

Want Digital Marketing Strategies that Drive Actual Impact?

2220 Plymouth Rd #302
Hopkins, Minnesota(MN), 55305

Call Consulting: (234) 109-6666
Call Cooperate: 234) 244-8888

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