40%
Residential Solar
How We Helped:
Location-specific campaigns focused on the best-performing regions within a broad targeting radius.
Client Goals:
Cost Per Lead Between $44-$240
Cost Per Acquisition Between $250-$500
Results:
Cost Per Lead: $26.11
Cost Per Acquisition: $66.09
Campaign Review
Since location plays an important role in the client’s solar installation and service offering, we layered locations within the client’s targeted radius to allow us to adjust location bids at a more granular and controlled level. We can easily adjust bids on locations where demand fluctuates without impacting adjacent, better performing locations at any given time.
Quick Stats
Impressions: 3441
Clicks: 111
Conversion Rate: 17%
Conversions: 19
Services Used:
- Paid Media, PPC
STRENGTH IN NUMBERS
Business impact
Since partnering with V&L Growth the client witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, they were able to optimize their marketing spend and generate exceptional results. The top-level outcomes of the paid campaigns included:
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CTR ( Click Through Rate)
Quality Score
% Top Impression Share
Impression Share
Terms We Use
CPA – CPA WILL GIVE YOU AN ESTIMATE OF HOW MUCH YOUR NEW CUSTOMERS ARE COSTING YOU AND HELP YOU DETERMINE WHETHER YOUR STRATEGY NEEDS TO BE REVISED.
CONVERSION RATE IS AN INDICATOR OF SUCCESS, COST PER ACQUISITION IS A FINANCIAL METRIC USED TO MEASURE THE REVENUE IMPACT OF A MARKETING CAMPAIGN.
CPC – CPC IS THE MOST IMPORTANT FACTOR THAT DECIDES THE EARNINGS OF THE PUBLISHERS. AS FAR AS WE HAVE ANALYZED CPC DEPENDS ON THREE SIMPLE FACTORS – COUNTRY, KEYWORDS AND QUALITY/AGE OF THE SITE.IMPRESSION SHARE
IMPRESSION SHARE – IMPRESSION SHARE AS AN IMPORTANT METRIC THAT SHOWS ADVERTISERS HOW MUCH MORE THEY COULD DO WITH THEIR CURRENT AD CAMPAIGNS.
QUALITY SCORE – QUALITY SCORE IS GOOGLE’S RATING OF THE QUALITY AND RELEVANCE OF BOTH YOUR KEYWORDS AND PPC ADS. IT IS USED TO DETERMINE YOUR COST PER CLICK (CPC) AND MULTIPLIED BY YOUR MAXIMUM BID TO DETERMINE YOUR AD RANK IN THE AD AUCTION PROCESS. YOUR QUALITY SCORE DEPENDS ON MULTIPLE FACTORS, INCLUDING:
- YOUR CLICK-THROUGH RATE (CTR).
- THE RELEVANCE OF EACH KEYWORD TO ITS AD GROUP.
- LANDING PAGE QUALITY AND RELEVANCE.
- THE RELEVANCE OF YOUR AD TEXT.
- YOUR HISTORICAL GOOGLE ADS ACCOUNT PERFORMANCE.
- MINIMUM BUDGET - $2000
- ESTIMATE CPA RANGE - $44-$240
- EST LEADS FOR MIN BUDGET - 8-46
- REMARKETING ELIGIBLE - Yes
- RECOMMENDED OFFER - Interest Free Financing
- WHAT YOU NEED TO KNOW - Seasonal, Can Be Highly Competitive
